Who is Charlie-Helen Robinson?

Born and bred Adelaide, South Australia, Helen Robinson is my legal name, however I’ve been online and engaging via any social media platform forever, known simply as “Charlie”. The nickname picked from one my mother had given me as a kid. It stuck. My upbringing harks back to an English (Sussex) heritage involving publicans, bakers and financial controllers.

These days I work in communications, live in social media and play online.

Caring for your Public Relations and Communications, Socially. ~Charlie

Charlie is a media, public relations and digital communications specialist, a Social PR Strategist and published author. She is currently the Communications Advisor for Southern Cross Care (SA&NT), where she is fully engaged within the aged care sector, responsible for actively communicating their diverse range of initiatives, programs, achievements and opportunities, both internally and externally, across all communication and media channels.

She is a Community Leader for the online Australian Carer Group and founded the social group ‘Unearthing Wine’ in 2007.

She works in collaboration with the University of South Australia to continually research and explore our growing use of online and social technologies, specifically those benefiting our older generation, to look at ways we can use them to reduce isolation, stimulate ideas and generate socially vibrant and engaged communities.

Caring for her elderly mother has made her acutely aware of the often problematic situations consumers find themselves in and the difficulties they face navigating through unfamiliar environments.


  • Co-author “Unearthing’ Engaging Business Students in Creative Learning, Through the Use of Social Media” (2015)
  • Co-author “Enhancing Creative Thinking Abilities through the use of Social Media” (2013)
  • Self-Published “Unearthing; A social media journey” (2010)
  • Grant and Publication “SA Common Knowledge Community” (© 2004)

But wait, there’s more

Full profile on LinkedIn: linkedin.com/in/charlierobinson

Full set of social media links via her About Me profile: about.me/charlierobinson

Charlie is a #winelover

Charlie is a wine enthusiast with no formal wine industry training. She runs a small successful hobby wine group of 1000 members and has done so since 2007. She has written articles for, and appeared in, publications such as SA In-Business, The Advertiser, Adelaide Matters, Sunday Mail and InDaily. As Founder for this entrepreneurial and evolving business, Charlie has the responsibilities of Brand and Communications Manager, Business Developer, Retail, including online Sales Manager, Events and Website Manager.

Quote: “for some people it is a way to see the world, for others, a way to do business. whatever. lets interact. embrace, celebrate and enjoy the new perspective, different angle and additional benefits online brings.” ~Charlie

Charlie has been engaging in conversations online for a few years now – her first email sent around 1994/5

Topics such as being a carer, developing deeper understandings about aboriginal design and culture, social learning and radio notes are some of the things you will read about.

These are the popular posts: https://charlierobinson.wordpress.com/popular-social-media-articles/

Where blogging all began a few years back (prior to WordPress days): http://charlierobinson.blogspot.com/

Doug, Charlie’s old boss once wrote: “Your insistence that all communication should also be art and that good information is well designed has transformed us all. The element missing in the earnest efforts of our UK colleagues is the artful fun you bring to the table…”

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