RADIO ABC 891; 24 SEPTEMBER 2015; SOCIAL MEDIA NEWS

Posted on September 24, 2015

0



CHARLIE-HELEN ROBINSON ON-AIR; ADELAIDE DRIVE TIME
With Michael Smyth.

For online listeners; here’s my MP3 ABC Radio Segment Collection

October. Hashtags.

October is like “Mad March” for the aged care industry in South Australia – there is the COTA Every Generation Festival, the Australian Masters Games and a whole raft of conferences you can get along to. I thought I’d share some age appropriate “hashtags”.

#activeagers
#BetterWithAge (no, not cheese)
#Vintage2015
#sneakerselfie ….?

https://www.southerncrosscare.com.au/news_items/sneakerselfie-campaign

Social media, who’s doing it best?

There’s also lots of awards going on… and they all now involve social media. Either by engaging with them – or actually rewarding the efforts. Stark contrast to if we looked back 5 years ago.

Aside from the Social Media Strategy category being included in the inaugural Asia-Pacific Communications Awards
CBRE, Coca-Cola and Iinet have been shortlisted.

Iinet’s Pet-Fi was an April Fools’ Day prank which received 1.2 million social media impressions & drove more than 190,000 website visits.

Who else is doing it well?

  1. Twitter = James Blunt – the original come back
  2. Politics Hilary for Tumblr sendups and Obama doing the James Blunt come backs – but especially good on YouTube
  3. Facebook Humans of New York, Dove and Oreo

And then there’s the Streamys…

Honouring the best in online video and the creators behind it. Going 5 years, this year was the first ever live broadcast add they have introduced some interesting categories.

http://www.streamys.org/2015/09/winners-announced-for-the-5th-annual-streamy-awards/

ACTRESS – Colleen Ballinger, Miranda Sings (YouTuber)
5,012,627 subscribers • 655,586,148 views
https://www.youtube.com/user/mirandasings08

BREAKOUT CREATOR (NEW CATEGORY) – Matthew Santoro (YouTuber – Education)
4,610,086 subscribers • 501,820,811 views
https://www.youtube.com/user/MatthewSantoro

SNAPCHAT STORYTELLER (NEW CATEGORY) – Shaun McBride

SOCIAL GOOD CAMPAIGN – #ProudToLove, Marriage Equality and LGBT Pride Month
https://www.youtube.com/watch?v=WSiehK2asbI

HEALTH AND WELLNESS – Blogilates; https://www.youtube.com/user/blogilates

Advertisements