Instagram will become clickable.
Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”
Brands want measurable impact, not to be breezed by. Meanwhile, Instagram new ads court e-commerce companies that need people to click-through and buy, and big-ticket advertisers like car companies that require more than a single image to show off their product.
So for the first time, Instagram will start showing clickable links, but only in its new multi-photo carousel ads that can tell a story by letting you swipe through four branded images in sequence. The new “Learn More” button that houses these links will open a URL in an internal browser within Instagram that allows you to quickly jump back to the feed with a tap of the top bar.
“It’s a great new…
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