RADIO ABC 891; 26 MARCH 2015; SOCIAL MEDIA NEWS


CHARLIE-HELEN ROBINSON ON-AIR; DRIVE TIME TARGETING OVER 50’S

With Michael Smyth

WELCOME.

For online listeners; here’s my MP3 ABC Radio Segment Collection

Monica Lewinsky TED Talk

You be the judge. She says we are creating a “A culture of humiliation” and we need to show more compassion and empathy online.

I agree.

Or is this her next media moment as Hilary is running for her presidential campaign in 2016? Regardless, it’s time to be upstanders and post positive posts “with intention, not attention”.

https://embed-ssl.ted.com/talks/monica_lewinsky_the_price_of_shame.html

 

#indeepsorrow

German Wings and Lufthansa have used Twitter extensively this week to update people. Have they done it well enough? The hashtag #indeepsorrow started and their respective companies all changed their logos to mono tone as a symbol or respect, in what could be dubbed as a “social media half mask“.

We discussed strategies for companies to “jump on board” in times of a crisis communications. These are no longer times for resting on your laurels.

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