QUICK TIP | 6 GUIDES FOR VIDEO LENGTH


Originally blogged:ย https://charlierobinson.wordpress.com/2014/08/14/radio-abc-891-14-august-2014-social-media-news/

6 GUIDES FOR VIDEO LENGTH:

  1. 3 Seconds is all it takes for a commercial to be watched or skipped. Use the seconds wisely. Ads be gone. Unless itโ€™s fun and quirky and then heyโ€ฆ
  2. 15 Second videos are great if all you want to do is capture attention in a news feed (use Tout or Instagram)
  3. 30 โ€“ 45 Second videos are OK for a traditional commercial style video and you can say quite a bit in that time, but these days itโ€™s a little bit โ€œno-manโ€™s landโ€.
  4. 120 Seconds is great for a full โ€œkey messageโ€ a statement
  5. 3 Minutes is perfect for a skit or educational piece, 3 sections โ€“ a statement intro and content can easily be achieved and doesnโ€™t bore the viewer.
  6. 10 Minutes is acceptable for an ongoing story. This is where the YouTube personalities are kicking in.
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