QUICK TIP | 6 GUIDES FOR VIDEO LENGTH


Originally blogged: https://charlierobinson.wordpress.com/2014/08/14/radio-abc-891-14-august-2014-social-media-news/

6 GUIDES FOR VIDEO LENGTH:

  1. 3 Seconds is all it takes for a commercial to be watched or skipped. Use the seconds wisely. Ads be gone. Unless it’s fun and quirky and then hey…
  2. 15 Second videos are great if all you want to do is capture attention in a news feed (use Tout or Instagram)
  3. 30 – 45 Second videos are OK for a traditional commercial style video and you can say quite a bit in that time, but these days it’s a little bit “no-man’s land”.
  4. 120 Seconds is great for a full “key message” a statement
  5. 3 Minutes is perfect for a skit or educational piece, 3 sections – a statement intro and content can easily be achieved and doesn’t bore the viewer.
  6. 10 Minutes is acceptable for an ongoing story. This is where the YouTube personalities are kicking in.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s